Tag: Prototype

Categories
crm eCommerce Emails Frontend NUX supply-side

Improving Virality

(Shop It To Me : 2/10-5/12)

Taken in comparison with the default look and feel of our quintessential ‘tell-a-friend’ experience…

… the following examples depict some of the numerous ways we have experimented with (testimonials, site activity feeds, markup positioning, copy, timer, interstitials, refreshed creatives, etc.) to encourage users to spread the word.

These represent just a handful of the variations I’ve implemented.

Results

  • Realized a bump of 10-15% in the number of friends told (depending on the variation)
Categories
eCommerce Frontend Growth Innovation supply-side

Product Page Improvements

(Shop It To Me : 10/11-11/11)

To keep the user on-network, we created an on-site details page. We explored different MVPs which partially leveraged the metadata already present in our inventory, partially as they were intended to aggregate content from the retailers.

Here are a few concepts we vetted as MVPs

The following screenshot shows that we even tried our hand at soliciting reviews as UGC

… before finally settling on this as the (now retired) final product.

Results

  • created an on-site details page to boost checkout conversion
  • worked 1:1 with Product to prioritize features
  • prototyped MVPs using Photoshop
  • implemented all aspects of the frontend under a sprint schedule
Categories
eCommerce Frontend supply-side

Faceted Navigation

(Shop It To Me : 3/11-5/11)

Built in Prototype JS, the Shop It To Me Search experience provides users with a specificity to formulate search parameters.

You’ll see in the following screenshot (click to view) filters for price, discount, clothing type, brand, and retailer.

The product had been built well before I joined the company, but I took over maintenance and support for it.

Results

  • maintained company’s faceted search SPA
Categories
demand-side Frontend Innovation Prototyping

Hackathon : Tweet Dashboard

(Shop It To Me : 3/11-5/11)

Built in Prototype JS, the Shop It To Me Search experience provides users with a specificity to formulate search parameters.

You’ll see in the following screenshot (click to view) filters for price, discount, clothing type, brand, and retailer.

The product had been built well before I joined the company, but I took over maintenance and support for it.

Results

  • maintained company’s faceted search SPA
Categories
crm eCommerce Frontend Growth NUX supply-side

Improving the Acquisition Funnel

(Shop It To Me : 2/10-5/10)

Our four-page flow has proven itself time and again, but in order to drive even more signups, I’ve put in experiments on

  • the number and styles of brands a user can choose from (step two)
  • the messaging (copy) and layout (throughout signup)
  • the types and number of mandatory sizes and categories a user must choose (step three)
  • the form fields of the profile creation (step four, final)
  • content and layout of the confirmation email received by the user
  • …and others

Below you’ll find just a sample of these kinds of experiments.

Here are three of the five variations on our final step, the profile page, in a bid to leverage the SSO benefits of FB Connect (click for larger views)

For one experiment in the signup process, we attempted to simplify choosing brands by creating style profiles. The idea was to make it easier for users to signup based on some curated indices (click for a larger view)

Here are a couple of the many landing-page variations we’ve tried when a potential new user is referred from a friend (click for larger view.)

In the following example, we have the original confirmation email as contrasted with a simple design (of my own) I implemented (design and implementation as email in one hour, click for larger assets/images.)

Results

  • Implemented several A/B tests that increased signup conversion by 3-10%
  • Refactored workflow engine while pairing to enable signup for alternative flows used in A/B testing