Tag: JRuby

Categories
Backend eCommerce Emails Frontend Innovation Prototyping supply-side

Deal of the Day

(Shop It To Me : 6/11-8/11)

Conceived as a framework for local deals, we pivoted to a daily deal paradigm leveraging our apparel inventory when the market opportunity presented itself. This lead to revenue generation via several 100K impressions/day.

Initially, Product curated deals by hand and as market potential was proven for the idea, we built an infrastructure for algorithmically selecting 100s of deals/day (based on signals such as open and click activity) and gave Product a way to QA the deals.

Here is an example of the ‘Deal of the Day’ in the ‘spotlight’ position of our flagship email product (click to view)

Results

  • built the original (local, pre-Groupon) deal POC infrastructure, front-to-back
  • assumed maintenance responsbilities
  • collaborated with Product to address bugs and implement additional features, most notably: ‘stackable’ deals
  • implemented admin tool for Product to QA deals
  • coined the term ‘spotlight’ now used internally to refer to the real estate occupied by the deal
Categories
eCommerce Frontend Growth Prototyping supply-side

Structured Search

(Shop It To Me : 3/11-5/11)

Our Search product is a good one, but we want to give users even more power to find what they’re looking for, so we devised “On The Lookout.”

To begin with, we sent out several variations of invite emails (like the following) to a small sample set of our userbase.

We leveraged our flagship email product as a marketing channel for this initiative as well; here’s what it looked like as a ‘hook’ for a user to set their search query

… and here are four of the variations of landing pages we tested as the user would see them from the ‘hook’

Once a search query was chosen, the user would then see something like the following in their next email

This product has been retired.

Results

  • implemented novel way allowing user to explicitly formulate a structured search query