(Shop It To Me : 2/10-5/12)
Taken in comparison with the default look and feel of our quintessential ‘tell-a-friend’ experience…
… the following examples depict some of the numerous ways we have experimented with (testimonials, site activity feeds, markup positioning, copy, timer, interstitials, refreshed creatives, etc.) to encourage users to spread the word.
These represent just a handful of the variations I’ve implemented.
Results
- Realized a bump of 10-15% in the number of friends told (depending on the variation)