Tag: Chrome

Categories
eCommerce Process SEO Troubleshooting

Improving SEO

(Decorist : 3/19-3/19)

Challenge

Received word that a number of key UXes weren’t rendering for SEO, likely impacting our rankings.

Action

  • Setup local emulation as Googlebot/Chrome 41.
  • Identified problem as having been ongoing since prior October (through git bisect.)
  • Introduced process for ensuring SEO/M compatability for releases going forward.

Results

  • Intro of process has engineers developing proficiency on key aspect of business: SEO.
Categories
eCommerce Innovation supply-side

Hackathon : Browser Extension

(The RealReal : 2/17-2/17)

Results

  • Won “Best Hack” while pairing w/DIR Design to create Chrome Browser Extension (similar to Honey) to cross-sell inventory on related retailers.
Categories
crm eCommerce Frontend Prototyping supply-side

First Subscription Product

(Shop It To Me : 5/10-7/10)

Since retired, the product was the first foray into the world of premium subscriptions. We went through 35 variations of the invite email while experimenting, five of the landing page, and several promotional creatives embedded within the flagship email product.

Here’s one example invite (click to view larger):

The product has been retired.

Results

  • implemented company’s first subscription product
  • Created a Chrome browser extension (using jQuery based on ease-of-namespacing) as a complementary value-added delivery channel
  • Delivered HTML promo emails, details/purchase/confirmation pages (models, views, and controllers,) CRUD admin tool, and gateway payment processing via ActiveMerchant and Braintree (including mid-tier error-handling logic)
  • Validated emails with EmailReach