(Shop It To Me : 7/11-8/11)
With a number of in-house domain experts in the world of fashion, we decided to put that knowledge to use by having Product curate items into pop-up shops, or internally known as events.
I built the web frontend as well as the CRUD tool for management.
basic popup-shop example
Results
- Created a popup-shop infrastructure
- Implemented admin tool for Product to curate events using apparel items from our database
- Added features as A/B-tested experiments to drive clicks