(Bluxome Labs : 1/18-4/18)
Disciplined Product Management
I took the basics of use cases that had been articulated, in spreadsheet and Pivotal forms, and refined them with an intent to GTD while keeping our eyes-on-the-prize. Also, I introduced feature and bug templates in Pivotal to make it easy for team members to follow a quality process…
… as well as the use of Koan for retrospective-like reflection.
Growth
Survey
After our first broadcast event, I sent out a simple survey gathering NPS and other key data.
To help everyone keep their eyes on the prize, I threw together a quick spreadsheet tracking KPIs. At first I was tracking daily but switched to weekly.
Landing Page
To facilitiate a better understanding for customers, both demand- and supply-side, I put together a first, simple version of a Landing Page.
Design Improvement
In addition to all other improvements I’ve already mentioned, I applied minimalist quick improvements to take the general UX from this on the PLP
… and this on the Activity Feed
… to this
Being Social
In a bid to help the supply-side of the market promote their brand, learned how user metadata is managed in WordPress in order to modify the registration form in order to capture salient social media handles.
After I started, I saw an opportunity to improve code DRYess and consolidated the rendering code into a single place.
Refined Strategy
In addition to being the technical contributions as Head of Engineering, I helped refine strategy:
- incl. for the pitch deck
- introduced structured approach to product management
- budgeted ops costs in prep for pre-seed/seed funding
- introduced process around password credential and software license management
Results
- Led Growth efforts with Landing Pages, NPS Surveys, social virality, and KPI tracking.