(Shop It To Me : 6/11-8/11)
Conceived as a framework for local deals, we pivoted to a daily deal paradigm leveraging our apparel inventory when the market opportunity presented itself. This lead to revenue generation via several 100K impressions/day.
Initially, Product curated deals by hand and as market potential was proven for the idea, we built an infrastructure for algorithmically selecting 100s of deals/day (based on signals such as open and click activity) and gave Product a way to QA the deals.
Here is an example of the ‘Deal of the Day’ in the ‘spotlight’ position of our flagship email product (click to view)
Results
- built the original (local, pre-Groupon) deal POC infrastructure, front-to-back
- assumed maintenance responsbilities
- collaborated with Product to address bugs and implement additional features, most notably: ‘stackable’ deals
- implemented admin tool for Product to QA deals
- coined the term ‘spotlight’ now used internally to refer to the real estate occupied by the deal