Categories
eCommerce Process SEO Troubleshooting

Improving SEO

(Decorist : 3/19-3/19)

Challenge

Received word that a number of key UXes weren’t rendering for SEO, likely impacting our rankings.

Action

  • Setup local emulation as Googlebot/Chrome 41.
  • Identified problem as having been ongoing since prior October (through git bisect.)
  • Introduced process for ensuring SEO/M compatability for releases going forward.

Results

  • Intro of process has engineers developing proficiency on key aspect of business: SEO.
Categories
3D Collaboration Process Troubleshooting VR

Salvaged PR Opportunity

(Decorist : 3/19-3/19)

Challenge

Marketing opportunity showcasing company’s proprietary shop-the-room modeling was four months behind and at-risk after key in-house designer departed and PR client was losing patience.

Action

I took ownership of project management, working with new designer and remote Pakistani VR engineering team, introducing a lightweight process (spreadsheet-based and daily 15m check-ins) in order to get backlog of shop-the-room models modeled and bundled into our VR (Unity-based) design app.

Results

Categories
Management Monitoring Process Site Reliability Troubleshooting

All the False Positives

(Decorist : 9/18-12/18)

Challenge

Inherited a situation where there were incomprehensible 1000+ issues per day in exception reporting software (Sentry.)

Action

Identifed and delegated KR to FE lead to create a daily process to chip away at remediation. Encouraged accountability by having FE lead give status report weekly.

Results

  • 1000+ to 7 system alert notifications.
Categories
Growth Marketing Troubleshooting

FB Pixel Headache

(Decorist : 10/18-12/18)

Challenge

The business wasn’t confident in ROI on FB marketing spend because FB pixel wasn’t firing (and no one internally was a Subject Matter Expert.)

Action

Worked with a SF-based, non-technical marketing consulting and delegated to a Delhi-based junior frontend engineer to get familiar with FB Pixel.

We went back and forth, encumbered by the 12.4h time difference and lack of holistic understanding about how to best run campaign and test the efficacy of the pixel.

Finally, after weeks of simply not being able to get to “Done,” I jumped in and found the FB Pixel Helper:

With the problem solved, we were able to finally turn up our marketing spend.

Results

  • Got FB pixel tracking for PageView and AddToCart.
Categories
Backend demand-side Frontend Full-Stack SOA Troubleshooting

(Executive) Enterprise Dashboarding

(Yahoo! : 5/07-7/07)

An external consultant to the team had been brought in to develop an überdashboard to aggregate data from another project. The learning curve was steep and the consultant wasn’t familiar with the base data so his dashboard had some major shortcomings.

Results

  • Jumped in two weeks before release date, took ownership, and still delivered a web-based, executives’ dashboard solution for experience monitoring without the benefits of system documentation or tests
  • Reduced 74% page load-time through refactoring backend, improving database queries, introducing pagination for an 80 KLOC (LAMPerl) data warehousing web app
  • Discovered and remedied major data quality issues before going live
  • Radically improved the look and usability of the tool
Categories
Backend demand-side Innovation Troubleshooting

Web-Based Document Management

(IAEA : 4/06-4/06)

We were charged with building an application to allow the customer to perform three essential tasks

  • upload documents (as PDFs) to the web
  • manage those same documents via a web-based interface
  • Apply business rules to the documents based on embedded properties (e.g. PDF XMP metadata)

The first version of the system has already allowed the customer to publish and manage 10 years worth of documents. The next 40 years of documents were to be uploaded as the customer’s schedule allowed.

Results

  • Delivered a Java-based document management system for managing 50 years of PDFs on-time after assuming project leadership when the Project Manager fell ill
  • Delivered a user-friendly custom solution for publishing PDFs directly to the web via the enterprise document management system
  • Managed the project to completion when the original Project Manager had to excuse himself during a crucial phase of the project
Categories
Troubleshooting

Learning Languages

(Siemens : 02/01-03/01)

My first internship after my first semester of programming.

Supervisor, first day: “So, you know Visual Basic?”

Me: “Ummm, no. I?ve only worked with Modula2.”

Him: “Ok, well, grab yourself a book and we’ll reimburse you for it.”

… all in German.

In any case, the code was delivered a month later on-time and to-spec.

Results

  • Delivered software for reducing the time needed for Key Account Management by 65%