Category: SEO

Categories
Architecture CMS eCommerce SEO

Better SEO

(Decorist : 9/19-9/19)

Challenge

Deliver SEO value faster.

Action

Prior, the dominant in-house paradigm did not realize the potential of Django to serve in a CMS capacity.

I introduced the idea to to leverage Django as a CMS to power Landing Pages, like this one:

Results

  • Empowered Marketing to manage content and reduced time-to-delivery for Landing Pages by 30%.
Categories
Mobile Process SEO

Mobile First

(Decorist : 4/19-4/19)

Challenge

Realized most users were using mobile devices on the site when Engineering was developing/testing on larger screensizes.

Action

Dug into Google Analytics to identify data pointing to predominance of usage of mobile screensizes.

Results

  • Modified release process to incorporate FE review (“Mobile First”) on iPad, iPhone, improving site’s overall UX.
Categories
eCommerce Process SEO Troubleshooting

Improving SEO

(Decorist : 3/19-3/19)

Challenge

Received word that a number of key UXes weren’t rendering for SEO, likely impacting our rankings.

Action

  • Setup local emulation as Googlebot/Chrome 41.
  • Identified problem as having been ongoing since prior October (through git bisect.)
  • Introduced process for ensuring SEO/M compatability for releases going forward.

Results

  • Intro of process has engineers developing proficiency on key aspect of business: SEO.