Category: NUX

Categories
Growth NUX supply-side

Social NUX

(Bluxome Labs : 5/14-6/14)

Did not actually implement social signup, merely checked for clicks on buttons (using Optimizely to show/hide based on whichever variation user was assigned.)

With social signup options above:

With social signup options below:

Results

  • Tested conversion hypotheses with social signup buttons.
Categories
Building buy-in Frontend Growth NUX supply-side

Landing Page Experimenation

(Bluxome Labs : 5/14-5/14)

Following is a representative control version of the landing page

I whiteboarded several concepts gaining buy-in from the chief product stakeholder and then implemented same, using Optimizely to set the parameter to determine which variation a user saw; below you will see the iterations.

Unfortunately, none performed better than control.

Results

  • Tracked performance of inbound traffic from Facebook, Twitter, Google AdWords, and StumbleUpon and designed/implemented various landing pages to improve signup rates.
Categories
crm eCommerce Emails Frontend NUX supply-side

Improving Virality

(Shop It To Me : 2/10-5/12)

Taken in comparison with the default look and feel of our quintessential ‘tell-a-friend’ experience…

… the following examples depict some of the numerous ways we have experimented with (testimonials, site activity feeds, markup positioning, copy, timer, interstitials, refreshed creatives, etc.) to encourage users to spread the word.

These represent just a handful of the variations I’ve implemented.

Results

  • Realized a bump of 10-15% in the number of friends told (depending on the variation)
Categories
crm eCommerce Frontend Growth NUX supply-side

Improving the Acquisition Funnel

(Shop It To Me : 2/10-5/10)

Our four-page flow has proven itself time and again, but in order to drive even more signups, I’ve put in experiments on

  • the number and styles of brands a user can choose from (step two)
  • the messaging (copy) and layout (throughout signup)
  • the types and number of mandatory sizes and categories a user must choose (step three)
  • the form fields of the profile creation (step four, final)
  • content and layout of the confirmation email received by the user
  • …and others

Below you’ll find just a sample of these kinds of experiments.

Here are three of the five variations on our final step, the profile page, in a bid to leverage the SSO benefits of FB Connect (click for larger views)

For one experiment in the signup process, we attempted to simplify choosing brands by creating style profiles. The idea was to make it easier for users to signup based on some curated indices (click for a larger view)

Here are a couple of the many landing-page variations we’ve tried when a potential new user is referred from a friend (click for larger view.)

In the following example, we have the original confirmation email as contrasted with a simple design (of my own) I implemented (design and implementation as email in one hour, click for larger assets/images.)

Results

  • Implemented several A/B tests that increased signup conversion by 3-10%
  • Refactored workflow engine while pairing to enable signup for alternative flows used in A/B testing