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Emails Execution Process

A Tale of Two Email Providers

(Decorist : 8/18-2/20)

Challenge

Transctional emails were being inefficiently managed via two email providers.

Action

Worked with Product and Design to take inventory of transactional emails needing to be migrated, created line items in Epic as project plan, and incorporated sprint-by-sprint as capacity allowed.

Results

  • Saved business $120K/yr by enabling shutdown of Iterable account.