(Decorist : 9/18-12/18)
Inherited a situation where there were incomprehensible 1000+ issues per day in exception reporting software (Sentry.)
Identifed and delegated KR to FE lead to create a daily process to chip away at remediation. Encouraged accountability by having FE lead give status report weekly.
(Decorist : 10/18-12/18)
The business wasn’t confident in ROI on FB marketing spend because FB pixel wasn’t firing (and no one internally was a Subject Matter Expert.)
Worked with a SF-based, non-technical marketing consulting and delegated to a Delhi-based junior frontend engineer to get familiar with FB Pixel.
We went back and forth, encumbered by the 12.4h time difference and lack of holistic understanding about how to best run campaign and test the efficacy of the pixel.
Finally, after weeks of simply not being able to get to “Done,” I jumped in and found the FB Pixel Helper:
With the problem solved, we were able to finally turn up our marketing spend.