(The RealReal : 1/17-6/17)
In January, peers in different areas of the company came together in a cross-functional guild with the goal to beat company plan around yearly supply-side user acquisition. Over the following months, we ideated and executed on a few ideas to make that happen.
Where I saw opportunity to realize the most gains for the least amount of (engineering) effort, I acted as Senior Engineering Representative and spoke to the likely costs of implementation, overseeing the ideas we as a guild prioritized.
Re-consign
To realize an idea around “re-consigning” – that is, enabling demand-side to re-sell an item they purchased from supply-side, I threw-together a “reconsign” link with an Javascript alert and beaconing usage via Segment, worked with PROD and DSGN to flesh out the feature in-full, and then managed a remote team to to get the feature (fully-baked) into production.
Friendbuy
Long championed by the CFO, and by consensus of the guild, we scoped out and delivered an integration with Friendbuy; which wound up being beneficial for user acqusition on both sides of the marketplace.
Funnel Optimization
The guild sanctioned a prioritized idea around optimizing the supply-side user funnel. DSGN built out wireframes and I managed the team to realized the new acquisition funnel in Phoenix.
Results
- Led best 2017 revenue-gen (adding $3M to the bottom-line) and best 2017 lead-gen features (boosting leads by 50%.)