(Bluxome Labs : 5/14-6/14)
Following is a representative control version of the signup
Here are the variations as implemented
Unfortunately, none performed better than control.
(Bluxome Labs : 6/14-6/14)
Below is the home screen as seen in the Android emulator.
(Bluxome Labs : 5/14-6/14)
To facilitate migration between Yahoo Groups and Kinsights group functionality for a key account, I created a Command Line Interface tool for a paginated approach to parsing and importing the member list in addition to parsing and importing the archived messages (for the last seven years.)
Many iterations were necessary and several heuristic methods were applied in order to ensure the cleanest import of the messages
Additionally, I created the activation flow for the transition, partially by piecing together signup components from the existing codebase, partially by crafting new logic in the business layer.
(Bluxome Labs : 4/14-6/14)
Email sent to discover Net Promoter Score.
Email sent to discover product/market fit.
JavaScript alert interrupting user to take survey.
JavaScript modal for simple survey.
(Bluxome Labs : 5/14-6/14)
Did not actually implement social signup, merely checked for clicks on buttons (using Optimizely to show/hide based on whichever variation user was assigned.)
With social signup options above:
With social signup options below: