(Bluxome Labs : 5/14-5/14)
Following is a representative control version of the landing page
I whiteboarded several concepts gaining buy-in from the chief product stakeholder and then implemented same, using Optimizely to set the parameter to determine which variation a user saw; below you will see the iterations.
Unfortunately, none performed better than control.
Results
- Tracked performance of inbound traffic from Facebook, Twitter, Google AdWords, and StumbleUpon and designed/implemented various landing pages to improve signup rates.