Month: June 2012

Categories
crm eCommerce Emails Frontend NUX supply-side

Improving Virality

(Shop It To Me : 2/10-5/12)

Taken in comparison with the default look and feel of our quintessential ‘tell-a-friend’ experience…

… the following examples depict some of the numerous ways we have experimented with (testimonials, site activity feeds, markup positioning, copy, timer, interstitials, refreshed creatives, etc.) to encourage users to spread the word.

These represent just a handful of the variations I’ve implemented.

Results

  • Realized a bump of 10-15% in the number of friends told (depending on the variation)
Categories
Affiliate Emails

Email Newsletters

(Shop It To Me : 2/10-5/12)

Below are a few of examples of the types of one-off marketing materials we sent to our users. They tend to fall into several categories: tell-a-friend promotions, Black Friday, Cyber Monday, special sales/announcements, and new product announcements.

All newsletters are designed and created in-house.

Results

  • Created numerous hand-crafted, one-off HTML newsletters
  • Reduced the time it takes to create a newsletter from two days to two hours
  • Normalized a set of legacy tables to reduce the possibility of error when assigning subject-line and other trials