(Shop It To Me : 10/11-11/11)
To keep the user on-network, we created an on-site details page. We explored different MVPs which partially leveraged the metadata already present in our inventory, partially as they were intended to aggregate content from the retailers.
Here are a few concepts we vetted as MVPs
The following screenshot shows that we even tried our hand at soliciting reviews as UGC
… before finally settling on this as the (now retired) final product.
Results
- created an on-site details page to boost checkout conversion
- worked 1:1 with Product to prioritize features
- prototyped MVPs using Photoshop
- implemented all aspects of the frontend under a sprint schedule