Month: September 2011

Categories
eCommerce Frontend Growth Innovation Prototyping supply-side

Popup Shop

(Shop It To Me : 7/11-8/11)

With a number of in-house domain experts in the world of fashion, we decided to put that knowledge to use by having Product curate items into pop-up shops, or internally known as events.

I built the web frontend as well as the CRUD tool for management.

basic popup-shop example

Results

  • Created a popup-shop infrastructure
  • Implemented admin tool for Product to curate events using apparel items from our database
  • Added features as A/B-tested experiments to drive clicks
Categories
Backend eCommerce Emails Frontend Innovation Prototyping supply-side

Deal of the Day

(Shop It To Me : 6/11-8/11)

Conceived as a framework for local deals, we pivoted to a daily deal paradigm leveraging our apparel inventory when the market opportunity presented itself. This lead to revenue generation via several 100K impressions/day.

Initially, Product curated deals by hand and as market potential was proven for the idea, we built an infrastructure for algorithmically selecting 100s of deals/day (based on signals such as open and click activity) and gave Product a way to QA the deals.

Here is an example of the ‘Deal of the Day’ in the ‘spotlight’ position of our flagship email product (click to view)

Results

  • built the original (local, pre-Groupon) deal POC infrastructure, front-to-back
  • assumed maintenance responsbilities
  • collaborated with Product to address bugs and implement additional features, most notably: ‘stackable’ deals
  • implemented admin tool for Product to QA deals
  • coined the term ‘spotlight’ now used internally to refer to the real estate occupied by the deal