(Shop It To Me : 3/11-5/11)
Built in Prototype JS, the Shop It To Me Search experience provides users with a specificity to formulate search parameters.
You’ll see in the following screenshot (click to view) filters for price, discount, clothing type, brand, and retailer.
The product had been built well before I joined the company, but I took over maintenance and support for it.
(Shop It To Me : 3/11-5/11)
Our Search product is a good one, but we want to give users even more power to find what they’re looking for, so we devised “On The Lookout.”
To begin with, we sent out several variations of invite emails (like the following) to a small sample set of our userbase.
We leveraged our flagship email product as a marketing channel for this initiative as well; here’s what it looked like as a ‘hook’ for a user to set their search query
… and here are four of the variations of landing pages we tested as the user would see them from the ‘hook’
Once a search query was chosen, the user would then see something like the following in their next email
This product has been retired.