Month: June 2010

Categories
demand-side Frontend

Display Advertising

(Yahoo! : 1/10-5/10)

Galaxy is a component of Yahoo! Mail (one of the most complicated MVC apps in JavaScript on the planet) as part of Rushmore that enables consumption of events from both the Yahoo and Facebook networks without having to leave Mail. As part of the Tiger Team, I was brought in as a F2E to help meet deadlines by implementing features.

Results

  • Contributed to the most important RIA in the display advertising industry (at the time)
  • adding and testing front-end functionality in Yahoo Mail
  • ensuring cross-browser compatibility for IE 6/7/8 on XP Vista, Safari 4, and Firefox 2/3
  • helping to improve the team’s recruitment and hiring processes

 

Categories
crm eCommerce Frontend Growth NUX supply-side

Improving the Acquisition Funnel

(Shop It To Me : 2/10-5/10)

Our four-page flow has proven itself time and again, but in order to drive even more signups, I’ve put in experiments on

  • the number and styles of brands a user can choose from (step two)
  • the messaging (copy) and layout (throughout signup)
  • the types and number of mandatory sizes and categories a user must choose (step three)
  • the form fields of the profile creation (step four, final)
  • content and layout of the confirmation email received by the user
  • …and others

Below you’ll find just a sample of these kinds of experiments.

Here are three of the five variations on our final step, the profile page, in a bid to leverage the SSO benefits of FB Connect (click for larger views)

For one experiment in the signup process, we attempted to simplify choosing brands by creating style profiles. The idea was to make it easier for users to signup based on some curated indices (click for a larger view)

Here are a couple of the many landing-page variations we’ve tried when a potential new user is referred from a friend (click for larger view.)

In the following example, we have the original confirmation email as contrasted with a simple design (of my own) I implemented (design and implementation as email in one hour, click for larger assets/images.)

Results

  • Implemented several A/B tests that increased signup conversion by 3-10%
  • Refactored workflow engine while pairing to enable signup for alternative flows used in A/B testing